Having an online presence plays a role in helping your applications stand out, so it’s important to ensure consistency is maintained across your online activities. There is a big difference between simply existing online and having an impact online, here are some tips for using Twitter to build your online brand.
Be strategic about the content you like or share online
Whether it is a retweet or a like, the content you interact with online is seen as a reflection of you. For your professional profiles, always consider the implications of engaging with certain types of content. Only post something if it is relevant to your career goals, professional interests or field of expertise.
Become a thought-leader
In being strategic about the content you are engaging with, you can curate interesting content that represents who you are in a professional context. For example, use Twitter to show that you are forward-thinking by retweeting an article that engages with issues in your field.
Similarly, you can show you’re engaged in your profession. You can do this by sharing and commenting on news and analysis articles that are hot topics in your industry. When posting, reference popular hashtags related to your subject to widen your audience and maximise your exposure. Try to produce original content regularly too. Add your own thoughts to your retweets from time to time, as it won’t look good if you are simply sharing other people’s content.
Use online digital channels to their full capacity
It is all well and good having a Twitter profile but your followers are not going to increase unless you’re regularly updating your profile. It’s important to keep information up-to-date, so try checking in once a day and engaging with content while you are scrolling through your feed.
You could also explore how you use Twitter across channels to enhance your brand. If you write your own blog, you could embed your Twitter feed onto your blog as another way to showcase what you are doing on that platform.
Consider your tone of voice
The style you adopt when you write will speak volumes about your personality and your professional status. It is advisable to get the right balance between informal and formal language to show you are engaged with your profession while still being able to form your own views. For example, posting the occasional joke shows you have a sense of humour and using technical jargon demonstrates your knowledge in a particular field.
For advice on how to use other social media profiles to help you secure a new role, discover how to improve your social media presence while job searching and learn how to use LinkedIn to develop your online brand.
Last updated on 31 May 2024
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